If you are doing porn affiliate marketing, let’s face it, we are all doing this for the money. Porn may be the most searched term but the traffic you can get in the porn industry means nothing without a good conversion rate.
Conversions are important and they are what make a good webmaster, however, what converts for one webmaster might not convert for another.
No matter, what they say, adult offers don’t convert themselves, a webmaster needs to have a conversion strategy, a combination of different factors which will make the customer convert. You could be more adapt to selling one type of content compared to another.
The most important thing in this aspect is to know your market.
What is a Good Conversion Ratio?
First of all, your conversion rate needs to be good enough to cover the costs of your business. If you are able to generate a lot of traffic for your affiliate links, then even with a lower conversion rate you would be making some pretty good money.
In my experience a good conversion rate is 1:500, 1:250 even better and if are able to have a conversion rate of 1:50 this means that you have mastered the skills needed to make people convert in your niche.
It also depends on what you are promoting.
Reasons Why Your Conversion Rate is Low
This is a mistake that a lot of affiliates do, they build a website and put a totally irrelevant ad to it.
The right thing to do is to promote offers which are related to your niche. Conversion is everything about understanding what your audience might need.
Your call to action needs to be very specific of what they are going to get in the offer.
Low Quality Traffic
Some new adult webmasters rely entirely on social media and exchanging traffic and then they complain about their conversion rate.
Sometimes, the reason that people don’t join to an offer is because they already know a site or have seen it everywhere, the ones who would join are already members and teh site is simply saturated.
Tips to Improve Your Conversion Rate
Target Your Audience
The purpose of your affiliate site is to meed the needs of your visitors, you have to find products that they migh like and offer these products to them.
You need to take into consideration who your audience is and why they are on your site.
Pick the Right Niche
People usually make one if these three mistakes when they pick a niche. They pick a:
- very proad niche
- oversaturated niche
- a niche that does not convert
But how do you know that your niche is not to broad? I say, trial and error, try to make a more specific niche and see if your conversions will raise, if year, make it even more specific, untill you will not see anymore raise in your conversions.
Go after something you enjoy and know well
Working on a niche that you like is important because it will motivate you to keep working. And also go after the things that you know, for example, if you know that a specific program converts well under specific conditions, repeat those consitions to make sales again. Your field of expertise and what you like is more important than what other people are saying that make money.
With so many spams out there on the Internet, it’s more difficult that it once was to get conversions. You have to first gain your visitor’s trust before they convert. Be sure to focus more on quality over quantity with your content, it’s everything about testing, try something and if you see it work, do it more.
The key is to offer real value for your visitors. Don’t think about tricks to add traffic or make people to buy, just focus on adding value for your visitors.
Do not just post the same content that you can find on other sites, think about what additional value your site provides that visitors can’t find on other sites. With Google ranking formula changing so often, the only sure thing to get traffic is to add more and more content to your site. Repeated visitors will recommend your site to other people so make sure to keep them happy, even after they buy from you.
See from the Visitor’s Perspective
See the signing up process that your visitor is going to see yourself and see if there is something which is keeping them fom signing in, see everything from the eyes of your visitors, it will be easier to help them if you know their pain points.
If you don’t see why your visitors would convert to an offer, this means that won’t. That’s why it’s important to go after a niche that you enjoy and you have expertise in. So, stick with what you know that works well and keep doing what is working.
Treat it Like a Job
Schedule in your week specific times to complete specific tasks related to yoru adult business. Some things need to be done and without doing them you will not see any results.
Be Patient But Sometimes Impatience Can Help You
It’s important to be patient and keep working even if you are not seeing results. Still some impatience is neccessary, especially if you see things from the eyes of your visitors.
Impatience is important when it comes to abandoning methods which don’t work. It’s true that you need to be patient but if a method isn’t making you money after years of workin on it, then it isn’t worth it. It’s because of our impatience and irritation that we sometimes make progress and get creative.
Keep experimenting with promoting new offers until you find the otther that best fits you, when it starts to conver you will know that you have found the right offer.
If you are having conversions, you are doing it right, keep doing the same thing over and over again.
I run a few sites and I found that the ones in the amatour porn niche convert very well with adult cam sites.
And for example, if you have a site in the niche of big breasted woman, then you need to direct your visitors to cam girls who fit this.
There are a lot of affiliates who make six figures a year but the truth is that you have to work hard in order to succeed.
And you need to know what you are doing. That’s why I created this website, to help adult webmasters make money.
If you have some other tips, that I might have missed out, please share them in the comments section.